You probably get the occasional urge to do some intensive cleaning. But getting everything sparkling clean usually meaning having to go out and buy a bunch of cleaning products. When given the choice, do you buy “green”?
Now that people are more aware of environmental issues, most of us try to make socially responsible decisions to reduce our carbon footprint. Things like recycling and composting have simply become an ingrained part of daily life. So it’s no surprise that a growing number of consumers are opting for cleaning products labelled as being “biodegradable” “green” or “non-toxic.”
But can we trust the marketing claims found on cleaners and disinfectants? And what criteria should consumers use when buying “green” cleaning products?
Perception varies from one person to the next. It’s influenced by individual preferences, needs and values, but also by various internal and external factors. Businesses that want to compete in the “green” market first have to earn the trust of consumers by providing reliable and relevant information. Unfortunately, consumers still have to be careful when choosing “green” products because some businesses use misleading claims. For example, everything is technically “biodegradable” (although some materials can take thousands of years to decompose). The same principle applies to so-called “natural” products. Uranium and arsenic are both “natural” chemical elements, but you certainly don’t want them in your household cleaning products! Some companies take a true environmental approach while others play around with “green” marketing.
The challenge is to separate the serious environmentalists from the charlatans. Here are a few ways to do just that.
The good news? If you are thinking about buying environmentally-friendly products then you have already taken a step in the right direction. Just choose and use your products with care; it will make a difference! Have fun cleaning!